Are you into fashion and thinking of sharing your ideas with the world? Then perhaps creating a fashion blog might be the right way to start or enhance your career in the fashion industry.

Today I want to share with a simple, easy to follow step-by-step guide on how to start a fashion blog.

How to Start a Fashion Blog in 2019_ Step-by-Step Guide

In a nutshell, the best way to start a blog (without any prior knowledge) is to do some in-depth research of your industry. The easiest and most logical way to do this is to simply look up some of the biggest fashion bloggers, see what platforms they use, what content they post, how often they post and so on. Have a look around and come up with a name, niche and concept for your fashion blog.

After that you will have to sort out the technical side of things – buy a domain and web hosting, install your platforms (I highly recommend focusing on WordPress, Instagram and Pinterest), fill them with relevant content (share your story) and finally start driving traffic and gaining followers.

Now let’s have a look at each of these steps in more detail.

Step 1: Do Your Research and Get Inspired

Majority of fashion bloggers heavily rely on Instagram. I would say that Instagram is the main platform for a lot of bloggers and influencers these days, not just in the fashion industry. It is visual, easy to use, and always rich in new content. Fashion bloggers not only post every day, they post multiple times a day. Plus, it’s not only posts but also Instagram stories and Instagram live. So make sure to use Instagram to its fullest potential and further your chances of making it in the fashion industry.

Now let’s have a look at some of the most famous fashion bloggers out there. This should hopefully give you some ideas for your blog – how to run your blog, how to use Instagram, how to style posts, etc.

My Top 10 Favorite Fashion Bloggers:

#1. Chiara Ferragni

how to start a fashion blog - chiara ferragni

DOB: May 7, 1987


Associated sites: Chiara Ferragni Collection , The Blonde Salad

#2. Aimee Song

how to start a fashion blog - aimee song

DOB: December 10, 1987


Associated sites: Song of Style

#3. Camila Coelho

how to start a fashion blog - camila coelho

DOB: February 27, 1988


Associated sites: Camila Coelho

#4. Alexa Chung

how to start a fashion blog - alexa chung

DOB: November 5, 1983


Associated sites: Alexa Chung

#5. Danielle Bernstein 

how to start a fashion blog - danielle bernstein

DOB: May 28, 1992


Associated sites: We Wore That

#6. Jenn Im

how to start a fashion blog - jenn im

DOB: September 22, 1990


Associated sites: Im Jenn Im , Eggie Shop

#7. Olivia Palermo

how to start a fashion blog - olivia palermo

DOB: February 28, 1986


Associated sites: Olivia Palermo

#8. Julie Sariñana

how to start a fashion blog - julie sarinana

DOB: January 9, 1986


Associated sites: Sincerely Jules

#9. Chriselle Lim

how to start a fashion blog - chriselle lim

DOB: April 10, 1985


Associated sites: The Chriselle Factor

#10. Christine Andrew

how to start a fashion blog - christine andrew

DOB: January 31, 1986


Associated sites: Hello Fashion Blog


Want more inspiration from the fashion industry? Head over to Marie Claire and check out their article about 21 fashion bloggers you need to follow ASAP.

Now let’s move on to brainstorming some ideas and choosing our niche and blog name.

Step 2: Choose Your Niche and Pick a Blog Name

Choose Your Niche

It’s time to get creative and pick a niche for your blog. We already know it is going to center around fashion, but there are so many niches in this field. Are you going to be a fashion blogger yourself and post your photos online? Or are you more interested in being a stylist and creating looks for other people? Or perhaps you want to focus on blogging about a particular item like handbags, or shoes, or dresses? The possibilities are pretty much endless, so it is up to you to decide what you are most passionate about. For more inspiration check out these amazing 126 Niche Fashion Blog Ideas.

Pick a Blog Name

A blog name should be simple and easy to remember. Try to avoid using special characters, numbers or made-up words (unless you are planning to create the next big brand like Google, Pepsi or Nike). You can either go with using your personal name (i.e. your actual name or surname, your initials, anything relating to you)  or coming up with a name relating to your niche (i.e. fashion society, embroidered handbags, stylish traveler, etc).

If you are struggling to come up with a name, you can always use some of the name generators available online:

  • Name Generator – find the perfect name for your blog by filling in a few details that will generate the most appropriate name ideas
  • Name Mesh – get smart domain name suggestions to find the perfect domain name. The good thing about this site is it also gives you a choice of available domain options, so you know if the name you are searching for is worth pursuing. Look at the photo below:

how to start a fashion blog - name generator

Now that we have a niche and blog name, it is time to get technical.

Step 3: Buy a Domain and Web Hosting for Your Fashion Blog

What makes a good domain name?

Depending on what you have chosen as a blog name, your domain name should ideally contain it in full.


If your blog name is “Fashion Traveler”, your domain name should ideally be “”

However, things don’t always work out this way. It is important to pick a blog name that is unique so that the domain name for it is available. To see if your desired domain is available, head over to and check right away.

In a perfect world your domain name should:

  • Be short, easy to remember and pronounce (no more than 4 words)
  • Avoid using number, hyphens and special characters
  • Use the .com extension (if possible)
What web hosting to purchase?

The big web hosting companies include Bluehost, HostGator, GoDaddy. I use a less known smaller company called Hostwinds. The reason I chose them is that they basically offer more value for the same amount of money.

Their cheapest web hosting option ($3.29 per month) offers you:

  • A free domain name
  • Unlimited  bandwidth
  • Unlimited disk space
  • Unlimited email accounts
  • 30-day money-back guarantee
  • Easy WordPress installation
  • and more

Using the example of Hostwinds, I will guide you through the process of buying a domain name and web hosting.

“A little note: this post contains affiliate links. If you buy something through one of those links, you won’t pay a penny more, but I’ll get a small commission that helps me keep this site going. Thanks!”

Buying a domain name and web hosting with Hostwinds:
  • Go to Hostwinds and select “Basic Shared” plan for $3.29/mo

how to start a fashion blog_hosting (1)

  • Fill in your “Client Information” (your personal details) and pick your “Domain” name (I have used as an example)

how to start a fashion blog_hosting (2)

  • Fill in your “Package Information” (Billing cycle – 12 months; Location – Dallas; Package – Basic Web Hosting)

how to start a fashion blog_hosting (3)

  • Fill in your “Payment Information” and pay the total of $39.42

how to start a fashion blog_hosting (4)

That was it! Now your domain name and web hosting have been sorted for a whole year. Time to install WordPress and pick your blog theme.

Step 4: Install WordPress and Pick Your Blog Theme

Now that you have a Hostwinds account, domain and web hosting, installing WordPress is very easy.

Installing WordPress with Hostwinds:
  • Go to your Hostwinds Client Area and click on “Manage”

how to start a fashion blog - wordpress (1)

  • Go to “Login to cPanel” in the “Actions” menu

how to start a fashion blog - wordpress (2)

  • Click on “Softaculous  Apps Installer” icon

how to start a fashion blog - wordpress (3)

  • Click on “WordPress” icon

how to start a fashion blog - wordpress (4)

  • Click on “Install Now” button

how to start a fashion blog - wordpress (5)

  • Fill in your details and click “Install” button

how to start a fashion blog - wordpress (6)

how to start a fashion blog - wordpress (7)

how to start a fashion blog - wordpress (8)

  • All done! Now you have links to your brand new WordPress blog and its admin area (wp-admin)

how to start a fashion blog - wordpress (9)

Now that your blog is live, we can start customizing it by picking an appropriate theme for your fashion niche.

Choosing a WordPress theme:
  • Login to your admin area ( to access your Dashboard

how to start a fashion blog - wordpress theme (1)

  • Go to “Appearance” >> “”Themes” >> “Add New”

how to start a fashion blog - wordpress theme (2)

  • On top of the “Add Themes” page, click “Popular” and browse thousands of free themes 

how to start a fashion blog - wordpress theme (3)

  • As we have a particular niche, I would suggest narrowing down our search by choosing some filters. Click the “Feature Filter”, pick “Subject” (E-commerce, Photography and Portfolio), and click “Apply Filters”

how to start a fashion blog - wordpress theme (4)

  • Once you have chosen a theme most suitable for your fashion blog, click “Install” >> “Activate”

how to start a fashion blog - wordpress theme (5)

The theme I used in the example is “Catch Vogue”. If you want to browse more themes, check out these 24 Best WordPress Themes for Fashion Blogs.

Step 5: Create your Home, About, and Contact Pages

Now that your blog has a theme, it is time to start creating content. I always suggest to begin with the 3 main pages all blogs have:

  • Home
  • About
  • Contact
Home Page

It is very simple to edit a Home Page in WordPress. The Home Page of the theme I used as an example can be easily customized by changing the “Site Identity” and adding your own Logo, Site Title and Tagline.

how to start a fashion blog - home page

You can also change the Colors, Background Image and so much more. Also, don’t forget to add a description to your blog. Tell your readers what your blog is about, who you are, etc.

how to start a fashion blog - home page 2

A good and very simple example of a Home page is Jenn Im’s blog:

how to start a fashion blog - home page jenn im

About Page

An About Page is a page on your blog that simply explains in more detail what your blog is about and who the creator behind the blog is. Just be you and tell your readers why you do what you do and how you got to where you are right now. If you have any achievements within the fashion industry, you can state those here. If you have any experience with certain things, make sure to mention them. Basically, paint the best version of yourself but be true!

Let’s use Alexa Chung’s About Page as an example. It is one of the most creative looking pages I have seen in a while:

how to start a fashion blog - about page alexa chung

Contact Page

When you have mastered WordPress a little more, you can create a Contact Page by installing a plugin for creating forms (something like WPForms Lite). But to begin with, you can simply add a Contact Page and include your business email and links to any social media accounts you use.

If you want to set up your Contact Page properly right away, I suggest following this guide – How to Create a Contact Form in WordPress (Step-by-Step).

Step 6: Create an Instagram Business Account

If you already have an Instagram account, it is very easy to switch to a Business Account in your Settings. However, I would not recommend converting your personal account to a business account. In my humble opinion, you should have 2 separate accounts – one for your personal use (where you share your personal content) and one for business use (where you will post things relating to your blog).

If you are new to Instagram, it is a very easy tool to install and use:


You might ask why have a business account? Well, there are a few things a business account offers that a personal one doesn’t.

With a business account you can do the following:

  • Get insights into your followers
  • Get data about how your posts and stories perform in real-time
  • If you have a physical office/store/etc, you can add information about your business – address, opening hours, contact details
  • Make your account look more professional

So whatever purpose you are following with a fashion blog, I highly recommend having a business account on Instagram.

Step 7: Create a Pinterest Business Account

In addition to Instagram, Pinterest is another widely used platform by fashion bloggers. Creating pins of your looks, your clothes or anything fashion related is an opportunity to get noticed and drive new visitors to your blog. 

Pinterest gives you the opportunity to add a business profile to your personal account. Unlike Instagram, your personal and business accounts will be linked, but they won’t be merged, so you can easily switch back and forth between the two. However, like I’ve mentioned before, I highly suggest keeping the two separate and creating a new business account using your work email.

So head over to Pinterest and sign up for a Business account:

how to start a fashion blog - pinterest business account

Having a business account adds value and gives you some useful insights into Analytics. Plus you can run ads on Pinterest as well.

Step 8: Start Posting Content

Now that your blog, Instagram account, and Pinterest account are all out there, it is time to invest some time into producing some quality content. Having a blog that revolves around fashion will mostly focus on posting visual content. I’m sure you have some ideas by now and cannot wait to share them with the world.

If you are struggling to write your first blog post, check out my article:

How To Write Your First Blog Post (And Get Noticed)

It probably sounds cliché, but blogging is all about networking. So if you want to succeed in this industry, make sure to:

  • Reach out to other people. Start writing to other newbie bloggers with your ideas on collaborations.
  • Leave genuine comments on other people’s blogs to get noticed.
  • Start writing guest posts in order to get featured on blogs that have more visitors.
  • Be consistent and develop a content strategy that you are going to stick to.
  • Set your goals and make a weekly schedule for your blogging activities.

For example, your goals and actions can look something like this:

Platform Monthly goal Action
Blog get 100 visits per day – Write 2 blog posts a week
– Write 1 guest post a week
Instagram gain 300 followers – Write at least one post daily
– Leave useful comments daily
– Follow relevant hashtags when necessary
– Create stories when necessary
– Reach out to 2 bloggers a week
Pinterest gain 200 followers – Create 3 pins for each blog post
– Follow relevant accounts
Overall Learn, learn, learn Research, research, research


Blogging is not easy but it’s sure as hell is rewarding once you get to see your first results. If you put in the hard work, it will eventually pay off. You just have to believe in yourself and others will believe you in as well.

Step 9: Start Driving Traffic to Your Blog

There so many different ways to drive traffic to your blog, but today I want to mention 3 tactics you can easily start implementing right away.

#1. Improve Your SEO Rankings

If you are a newbie in blogging, it is very important to understand the importance of SEO and its components.

What is SEO? MOZ gives the following definition:

SEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as “organic”) search engine results.

So when we pick topics to blog about, we need to do some keyword research. I would be lying if I said that you can make money blogging just by writing about things you are passionate about. I mean you can do that, but chances are you will never reach a certain level of visitors to your blog unless you heavily invest in paid advertising.

If you want to succeed, you have to blog about topics that are in demand. I strongly recommend writing about things that you have a passion for, things you possess knowledge in and things that are in demand (what people are searching for online). You also need to make sure that your posts are well structured and that is where on-page SEO comes in.

A good place to start generating ideas is BuzzSumo or any of the free keyword research tools, like Ubersuggest or a SEMrush (although it is a paid tool, they have the option of having a free account with 10 daily searches).

#2. Create a Quora Account

In my opinion, Quora is one of the most underrated tools for brand exposure. If you haven’t heard of it, it is basically a platform consisting of questions and answers. People share their knowledge and help each other out. By following relevant topics to your blog and answering questions (remember, provide high-quality answers, no spam), you can gain new followers on your profile. And when you create your profile, don’t forget to link it to your blog as well. Chances are some of your followers will visit your website and actually like it.

So head over to Quora and sign up with your email right now.

how to start a fashion blog - quora

#3. Produce Video Content

The fashion industry is all about being creative and stepping out of your comfort zone. If you feel like you are a charismatic person and have some basic video editing skills, you can always expand your social media presence and create a YouTube channel. Plus videos improve your SEO rankings as Google’s algorithms are increasingly prioritizing websites with video content. So don’t be shy and share your ideas with the world.

Step 10: Start Growing Your Followers on Instagram and Pinterest

Creating an account with Instagram and Pinterest is easy, growing your followers – not so much. Let’s have a look at some proven techniques that can help you reach your first 100 followers.

Instagram Followers

Here are some tips on how to grow your Instagram followers:

  • Post at least once a day (always be consistent)
  • Do your hashtag research and use relevant hashtags under every post
  • Follow relevant hashtags and accounts in your niche
  • Like photos relevant to your niche
  • Leave comments under relevant posts (don’t overdo it though)
  • Utilize all Instagram features – Stories, Live Streams, Videos, Boomerang, Filters etc.
  • Host contests and giveaways for your followers
  • Get in touch with other bloggers and try to collaborate on some content
  • Have a personal approach with your followers and always reply back
  • Analyze data and metrics that are available with your business account
Pinterest Followers

Let’s have a look at some tips that will help you grow your Pinterest following:

  • Post original pins (2-3) at least once a day
  • Use your keywords in pin descriptions
  • Create relevant boards for your pins (for example: handbags, shoes, street style, 80s, etc)
  • Repin relevant content from other accounts
  • Follow accounts relevant to your niche
  • Reach out to other accounts to get featured on their account
  • Link your Pinterest account to your other social media accounts
  • Embed your pins on your blog

What’s Next?

Now that you have an actual blog, an Instagram page, and Pinterest account, it is really up to you to decide how to go on about your blogging. If it is something you want to simply do in your free time as a hobby, then there really are no rules to follow. However, if you consider blogging as your passion and want to make some money off your blog in the long run, there is a long road of learning ahead of you.

Things are possible. Success can be achieved, You just have to put in the hard work and everything will fall into place sooner than later.

Got any comments or questions? Please leave them in the comment section below.

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